Harley-Davidson, Let's Ride
Harley-Davidson And Fresh Collaborate During Social Distancing To Celebrate The Power Of Riding
Answering Harley-Davidson's Let's Ride invitation to rediscover the world on two wheels, we created a global campaign that challenged riders to rediscover adventure through socially-distanced riding and finding freedom for the soul.”
We always strive for creative collaboration, and our work with Harley on the Let's Ride campaign was no exception.
Working with the creative team in Milwaukee, we took the concept of Let's Ride, as a call to arm and an invitation to get riders back where they belong, on the road.
Developing key assets and a hero piece, along with the film, directed by Jason Mamoa, we were tasked with creating and producing over 300 elements for use in-store, digital and social, along with a playbook for dealers.
With global distribution and coverage, this piece not only appealed to the masses but also did a great brand job for Harley-Davidson and helped put them on the front foot when riders leave the pandemic.